Price Segments

Our price segment tiers blend the concepts of HSBC's Erwan Rambourg's Pyramid of Luxury and the price categories used in statistics of the Swiss Watchmaking Federation (FHS), namely: under USD 200, from USD 200 to 500, from USD 500 to 3,000, above USD 3,000.

• Tier 1 Bespoke ($50,000+)
• Tier 2 Ultra High End ($12,500 < $50,000)
• Tier 3 Superpremium ($3,000 < $12,500)
• Tier 4 Premium Core ($1,250 < $3,000)
• Tier 5 Accessible Core ($500 < $1,250)
• Tier 6 Affordable Luxury ($200 < $500)
• Tier 7 Everyday Luxury (< $200)